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Polaris Wealth

Securing Your Financial Future

Polaris Wealth was started as an alternative to large wealth management firms that charge high fees for the same services we provide. Instead of high-cost active management, we use low-cost exchange-traded funds (ETFs) and ETF-like mutual funds to capture market returns. With Polaris you choose only the services you need. This approach creates greater wealth for you.

Polaris Wealth uses technology to serve you better. You can work with us exclusively through our online portal as you would a robo-advisor, or depending on the size of your portfolio, you may choose to have a dedicated portfolio manager work with you one-on-one. You choose the services that are right for you.

Founded in 2008, Polaris Wealth is the wealth management division of Polaris Financial Inc. Polaris is registered as a Portfolio Manager whose principal regulator is the Ontario Securities Commission.

We are also registered with the Financial Services Regulatory Authority of Ontario (FSRA) as a provider of life and disability insurance products.

Polaris Wealth is among a small number of financial advisors who act as fiduciaries in all our client relationships.  We always do what is right for you.

Prefer to work with us via our online portal? Click below to register and create the perfect investment strategy for your goals.

Register & Get Started

Prefer to work one-on-one with a dedicated portfolio manager (minimum asset levels apply), or have questions before you start?

 Contact Us


Investment Portfolio:

  • We ensure you have a strategy that is tailored to your unique circumstance using Dimensional Funds Advisors (DFA), Vanguard and iShares Investment Portfolio options.

Tax-efficient Investing:

  • We ensure your accounts are constructed to be as tax-efficient as possible.

Life and Disability Insurance:

  • We work with you to ensure you have the appropriate life and disability coverage in place.

Financial Planning:

  • We provide comprehensive financial plans to ensure you have the correct savings or income strategies in place. 

Coordination With Your Tax Professional:

  • We coordinate the preparation of your tax return with your tax professional. If you need a referral to a tax professional, we coordinate this with you and ensure your tax returns are filed on time and accurately.   

Coordination of Your Estate Planning/Will:

  • We work with your estate attorney or provide a referral to one of our external partners to ensure you have an estate plan, and that your Wills and Powers of Attorney are in place.

Regular Review Meetings:

  • We provide face-to-face portfolio reviews as frequently as you prefer; however we insist on meeting with you at least annually to ensure your plan is on track.

Prefer to work with us via our online portal? Click below to register and create the perfect investment strategy for your goals.

Register & Get Started

Prefer to work one-on-one with a dedicated portfolio manager (minimum asset levels apply), or have questions before you start? 

 Contact Us

Pricing and Services

All pricing and service options include the following:

  • Transfer fees reimbursed for accounts $25,000 or greater at Virtual Brokers
  • DFA, Vanguard or iShares Investment Portfolio options
  • Auto-rebalancing
  • Auto-deposits and auto-withdrawals
  • Dividend reinvesting
  • Investment behavioural counselling

Pricing and Service Levels:

Getting Started


On Your Way





>$1 million

Interaction with Uson-lineon-lineon-line or in personon-line or in person
Investment Portfolio
Life and Disability Insurance
Tax-efficient Investing
Access to Portfolio Manager (PM)
Dedicated PM
Dedicated PM
Financial Planning
Coordination with Tax Professional
Coordination of Estate/Will Plan
Review Meetings
As needed
As needed
Based on assets invested and services required
Based on assets invested and services required

Note: each service level is based on the combined total of all accounts in your household

Prefer to work with us via our on-line portal? Click below to register and create the perfect investment strategy for your goals.

Register & Get Started

Prefer to work one-on-one with a dedicated Portfolio Manager (minimum asset levels apply), or have questions before you start?

  Contact Us


We create portfolios using low cost F-class funds from Dimensional Fund Advisors (DFA) as well as exchange-traded funds (ETFs) from Vanguard and iShares. Our preference is to use DFA factor-tilted funds in client accounts. However, if you prefer non-factor-titled portfolios, Vanguard and iShares are for you - and they are excellent choices. The final decision will be made in consultation with your portfolio manager.

Portfolios <$100k

Since we absorb all trading and custodial costs for our clients at Virtual Brokers, we use "one-fund" solutions for accounts under $100k. This helps keep our costs low and service those with smaller account balances. As your account balance grows past $100k, we may add additional funds to help increase your tax efficiency. 

Portfolios >$100k

We may use one, two or multiple fund portfolios for these accounts. The decision will be made in consultation with your portfolio manager and depend on your unique circumstances. 

In the chart below, the portfolios link to one-fund  and two-fund solutions. If your circumstances require three or more funds, the information below is still very much relevant. You will own the individual component funds in similar allocations to the one-fund and two-fund solution. We have omitted 0%, 30% and 90% equity portfolios from the chart below but can provide these options if needed.

A word about bond (fixed income) funds: some of these funds can be expensive due to adverse tax treatment. If you have non-registered accounts, we may substitute more tax-efficient bond funds for the Vanguard and iShares bond funds listed below.

0% Equity

20% Equity

40% Equity

50% Equity

DFA Global 40% Equity/60% Fixed Income
iShares Core Income Balanced ETF

60% Equity

70% Equity

80% Equity

100% Equity



Polaris Wealth does not hold client assets or property. Instead, we have chosen two custodians to act as gatekeepers for client assets: Virtual Brokers (VB), a division of BBS Securities Inc., and National Bank Independent Network (NBIN). 

Virtual Brokers is the custodian we use for our online wealth management service. Full-service clients have the choice of either Virtual Brokers or NBIN; however those choosing NBIN will be subject to additional custodial fees of approximately 0.15%. Contact us for more details.

Our custodians provide Canadian Investor Protection Fund (CIPF) coverage and are responsible for ensuring the safety of our client assets. Clients accounts are held directly with the custodian of their choice and Polaris Wealth has authorization to effect trades in their accounts and charge a management fee. Polaris Wealth has no other authority over the accounts.

The custodian is responsible for:

  • ensuring the safety of client assets
  • providing monthly statements
  • providing year-end tax reporting
  • providing online access to client accounts

Virtual Brokers, a division of BBS Securities Inc.


Virtual Brokers has been ranked the #1 On-line Broker by the Globe and Mail five times. Virtual Brokers (“VB”) is a division of BBS Securities Inc. BBS is Canadian-owned and operated, and is registered in all provinces and territories of Canada as an Investment Dealer. BBS is a member of the Investment Industry Regulatory Organization of Canada (IIROC) and the Canadian Investor Protection Fund (CIPF). BBS Securities Inc. is a wholly owned subsidiary of CI Financial Corp. CI Financial is an independent Canadian company offering global asset management and wealth management advisory services, with approximately $181 billion in assets as of October 31, 2017. VB provides an additional $10 million in insurance coverage.

National Bank Independent Network (NBIN)


Backed by the strength of National Bank, National Bank Independent Network has been a premier choice among introducing brokers and portfolio managers for over 20 years. With over 25 years of continuous service and a team of more than 200 professionals, National Bank Independent Network is one of Canada’s leading providers of custody, trade execution and brokerage solutions to independent Portfolio Managers and Investment Dealers. Today, they serve over 400 independent firms and custody over $180 billion in assets.

Your Money

We have decades of experience managing money. We will invest yours carefully, cautiously and prudently. 

According to Morningstar, the fees mutual funds charge (called “Management Expense Ratios” or “MERs”) are “the most important predictor of future fund returns.” We agree.

We use low management fee (similar to exchange-traded funds - ETFs), tax-efficient mutual funds from Dimensional Fund Advisors (DFA) Canada and broad market exchange-traded funds (ETFs) from Vanguard and iShares. We do not accept “trailer fees” from mutual funds. We always use the lower fee (F-class) mutual funds, which don’t pay these fees.

We adhere to an “evidence-based” investment approach. That means we focus on what we can control:

  • Keeping fees and costs low
  • Deferring or eliminating taxes
  • Globally diversifying your portfolio
  • Providing you with the option to tilt your portfolio towards factors that correlate with higher expected returns over the long term
  • An appropriate asset allocation (the division of your portfolio between stocks, bonds, and cash), based on your ability, willingness, and need to take risk

For more information about Dimensional's investment philosophy please see THIS BROCHURE and review these brief videos.

Tuning out the noise

DFA Power of Markets

Frequently Asked Questions

Contact Us

Due to COVID-19 we are not meeting clients in-person at this time. We are happy to schedule a video or telephone call at your convenience.

If you would like to speak with a portfolio manager to learn more about our services, please either provide your contact information, click the link to schedule a meeting, or call us at one of the numbers listed below. Someone from Polaris Wealth will respond within 24-hours Mon-Fri. 

Email Us:

Schedule a Meeting:

Please click the link below to select a time for a telephone call or on-line chat with one of our portfolio managers.

Schedule Meeting

Call Us:


343 Preston Street, 11th Floor  
Ottawa ON K1S 1N4  
Phone 613-755-4004 | 1-877-755-4004


1796 Courtwood Crescent
Ottawa ON K2C 2B5
Phone 613-668-5065 | 1-877-755-4004


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Prefer to work with us via our online portal? Click below to register and create the perfect investment strategy for your goals.

Register & Get Started

Prefer to work one-on-one with a dedicated portfolio manager (minimum asset levels apply), or have questions before you start?

  Contact Us