Q & A: What is behavioural finance: And what’s it to me? – by Steve Lowrie

We have written extensively on evidence-based investing, or how capital markets really operate, and how we can profit from this knowledge. We’ve also dedicated an entire blog category to investor behaviour, or the decisions you make about your personal investments.

Behavioural finance is a cross between these two key subjects. It’s an evidence-based inquiry into what makes our financial brains behave the way they do – for better or (often) for worse. “Your Money and Your Brain,” author Jason Zweig has defined it similarly as “a hybrid of neuroscience, economics and psychology.”

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