Advisor bias happens too – By Steve Lowrie

As a financial advisor, I am biased. Not because of my profession, mind you, but because of my humanity. All of us are subject to a potpourri of survival-instinct biases that happen deep in our brain stems. It’s why a sudden, but harmless noise still makes us flinch. It’s also why investors often behave irrationally. Since financial advisors are human too, we need to be on the look-out for these same biases. Here are a few examples of what I mean.

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